It is hard for Nike to choose Spain, which is the World Cup champion

World Cup champion was born-Spain. Sounds a little incredible? Many people always think Holland will win, but in fact after Holland bid farewell to Argentina, their luck is over. In football field, it is football players match, however, after match, it is the competition of famous brands. Nike believe C Lo win, but failed. Adidas trust Messi who is main of Argentina, a little disappointed. Maybe it is hard for them to choose Spain, which is not particularly outstanding team performance in World Cup.

A little superise that Rooney, England's main player worn golf shoes in football field. Wayne Rooney is the key member of English team in this Fifa World Cup. It has emerged that Rooney's golf shoes carried a rather indelicate four-letter message. On one foot are scrawled the words "FCUK U" and the name "Floyd" on the other. No explanation has been given for the slogan, but it is possibly some form of in-joke. However, a spokesman for the clothing chain French Connection UK said last night: "We are happy Wayne Rooney is supporting us." Capello had a "quiet word" with Rooney after that outburst to remind him of his responsibilities as a football international and the referee for the US match even boned up on swear words Rooney might have used. Stars who wearing Soccer Shoes may focus reporters' flash, but Rooney a very smart star remain in World famous newspapers.

It's no surprise that Lionel Messi, FIFA 2009 Player of the Year and arguably the best player in the world, has taken to the field in a succession of top-class football boots. Messi has become synonymous with Adidas, featuring at the forefront of the manufacturer's advertising campaigns. In first time, Messi is not cooperation with Adidas. In 2005, Messi rejected a deal to extend his contract with Nike. Adidas certainly make some great boots, perhaps a temptation for Messi to make the change. Like the Nike Mercurials worn by Cristiano Ronaldo, the Adidas Tunit line has been developed for quick players. Lightweight but relatively strong, these are the boots that helped Lionel Messi on his way to an Olympic gold medal, the Ballon d'Or and the 2009 FIFA World Player of the Year award. As a very good players, it is a little sad that Messi without scoring a goal kick. With he supported the Spanish, without change that Adidas Soccer Shoes will be substantial increase in sales.

By comparison, Nike's new Mercurial Vapor Superfly II is the most expensive boot on the modern retail market, all because C Lo, the most expensive football player in the world. Cristiano Ronaldo has newly joined the Real Madrid; after leading the Manchester United until the Champions League finals against Barcelona where the Man Utd lost, Ronaldo's popularity was starting to decrease in the English Premier League. After being signed by Real Madrid, Ronaldo is also one of the best soccer players in the world, widely known for his goal scoring techniques and accurate striker's shots. Nike players wearing our product on the pitch on football's biggest stage is a huge advantage for Nike brand. It is no surprise why Nike cooperate with C Lo. But analysts estimate Nike may add US$500 million in revenue thanks to the World Cup. With colorful Nike Football Shoes, Nike will become the champion of World Cup.

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